Colors always attract the visitors to your website. Choosing the exact color is pretty important in order to effectively communicate the message, in order to strengthen the idea of a unique entity and to create brand awareness.
Methods of choosing color
Colors matter to human eyes as well as human mind. The human state of mind is greatly influence by colors. The choice of your color scheme that you use on your web site can attract the visitor to engage in the goal of your site or leave it after the first few seconds even if they are not aware of it.
Using Natural pattern
People are surrounding by nature so find the pattern from the natural tree, butterfly, bugs or other sea plants and elements and use the pattern in your design. Unnatural colors, such as bright green, blue or red typically cause eye fatigue and chase visitors away. Also you should be aware that primary colors like red, yellow or orange can work well for culinary promotion purposes. You need to customized the product or service with the color that goes with it. A hard masculine product base website, it is better to use black or bold color rather than using pinkish colors.
Solid contrast between page’s background and its text
Text should be very simple, visible. It is said that the text should be so simple that readers could not even feel that there are some text, they just start reading without noticing. The best combination for readability is black text on white background, but there is also other excellent combination. Besides white, other effective web site background colors are dark blue, gray and black. The situation is not the same for product promotions. When the product is the center of attention, de-saturated colors are recommended. Try not to use close color with each other like red and orange, blue and sky blue, ash and black. Make sure the colors are more opposite like if the background is yellow or white you can easily use red or blue letter even black and red combination can create fabulous design.
Using less color is better
Select a usual of 3 different colors and use them dependably throughout the web site. Chromatic harmony is one of the most important criteria in order to create a enjoyable experience for the visitors. It is strongly recommended that a reasonable number of colors should be employed, four or five is ok, more than that not only will they create inconsistency, but also they will also cause an eye sore for the visitor making him skip important parts of the site.
Always remember that responses to colors vary according to factors such as country, society, weather, gender, age or cultural background. You need some serious market research in order to make your site appealing for the exact category you are targeting.